Clients: Chevron Canada
Software: Alias PowerAnimator, Photoshop
Circa: 1996
Details
In the late 90′s, while Chevron US was launching their “Chevron Car” marketing campaign, Chevron Canada was doing the same using their long running, ”Your Town Pump” campaign. This campaign’s commercial involved their human character, “Chevron Man”, interacting seamlessly with computer generated sunflowers for two separate spots.
Articles
Marketing in Vancouver: Chevron ‘Town Pump’ Spots an Institution
